While the #DeleteFacebook movement, which stemmed from the Cambridge Analytical scandal, may be fresh in some minds, there's nothing in the water to suggest that's the case either.įacebook's troubles may be squarely-focused on younger users abandoning ship. What's to blame for these poor numbers? It's probably not GDPR, as Facebook chief operating officer Sheryl Sandberg told analysts that "GDPR has not had a significant (ad) revenue impact. This news isn't great for Facebook, but John Jackson, vice president of Consumer Research at the IDC market intelligence firm told me "It will be quite some time before Facebook approaches anything resembling broad irrelevance." MORE: How to Stop Facebook From Sharing Your Data That's likely the last thing stockholders wanted to hear after the company failed to meet Wall Street's ad revenue projections, as the company announced earning $13.04 billion on ads, compared with the $13.16 billion that StreetAccount and FactSet estimated. On a call with analysts, Facebook chief financial officer David Wehner noted "Our total revenue growth rates will continue to decelerate in the second half of 2018, and we expect our revenue growth rates to decline by high single-digit percentages from prior quarters sequentially in both Q3 and Q4." Also, while DAUs were up (against Q1 2018) in areas Facebook labels as "Asia-Pacific" and "Rest of World" it lost 3 million DAU in Europe (282 million vs 279 million) and stayed flat in the US and Canada, at 185 million.Īnd things are about to get worse. While Facebook's daily active user (DAU) rates were actually up by 11 percent, that number represents global users, and CNBC reports it was less than the margin that Wall Street had presumed.
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