![]() ![]() When TED speaker Stefan Larsson tells us an anecdote about his time at medical school, he says: “I wore the white coat” - one concrete detail that allows us, the audience, to imagine a whole scene. But they are masterfully crafted, to give us, the audience, just enough detail to invite us to imagine it. Oprah tells a few anecdotes, none longer than a minute. And, just like Oprah does in her talk, the idea is illustrated through a mix of stories, examples and facts. Oprah’s style of opening signals to the audience that it’s story time, by using the opening similar to any fairy tale: “Once upon a time” (In 1964) “There was a princess” (I was a little girl) “In a land far far away” (…my mother’s house in Milwaukee.”Īlternating between ideas and anecdotes. A great TED Talk illustrates an idea. As TED speaker Uri Hasson says: Our brain loves stories. Her first words? “ In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee.” Just like a great story should, this first sentence transports us to a different time and place, and introduces the protagonist. But she chose not to start with the “thank you.” Instead she starts with a story. And when we sat down and looked at Oprah’s talk, we saw a lot of commonality with great TED Talks.Īmong the elements that made this talk so effective:Ī strong opening that transports us. Oprah got on stage to give a “thank you” speech for a lifetime achievement award. We are professional speaker coaches who’ve worked with many, many TED speakers, analyzing their scripts and their presentation styles to help each person make the greatest impact with their idea. What made this short talk so impactful? My colleagues and I were curious. It inspired multiple standing O’s - and even a semi-serious Twitter campaign to elect her president #oprah2020 It was powerful, memorable and somehow exactly what the world wanted to hear. When Oprah Winfrey spoke at the Golden Globes last Sunday night, her speech lit up social media within minutes. By Abigail Tenembaum and Michael Weitz of Virtuozo ![]()
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